Working at a non-profit with a modest budget, I launched a marketing campaign by creating a novel brochure booklet (graphic design & photography) that utilized one sheet of letter-sized paper per book. The design is laid out in 6 sections (front & back) allowing 12 mini pages total. The booklet is bounded by a copper fastener for easy access to the checklist.
This eco-friendly, cost-effective initiative led to a 100% increase in student attendance, & the micro-manifesto received acclaim across the university with numerous department chairs requesting a copy to suggest their program staff to imitate this design.